BAD ADS CALCULATOR

 

 The cost of exposing your audience to fraud, malware, and nefarious tracking isn’t always best represented in bottom-line dollars.

But the monetary cost of bad ads can add up.

Tell us about your site and we’ll run the numbers.


 

TRAFFIC STATS:
Traffic per month:
Impressions or Visitors
Mobile Share: % of site traffic
Video Share: % of ad inventory

CPMS:
Desktop Display: $
Mobile Display: $
Desktop Video: $
Mobile Video: $

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Lost Impressions: $

Lost Users: + $

Troubleshooting: + $


Monthly Cost: $
($ eCPM)

Potential Lift: + $


Total Opportunity: $
($ eCPM)

Annual Opportunity: $

 

THE NUMB3RS

What's At Risk?

About 2% of ad impressions are at-risk, meaning DEVCON clients flag them as problematic or block them outright. These impressions cost your site $ every month.

This means that up to % of your users are exposed to a bad ad every month. If only 10% of these users choose to avoid your site or install an ad blocker, that results in an additional $ of lost revenue.

Finally, troubleshooting is costly. Without detailed intel, ad ops teams are forced to spend time shutting down demand pipes one by one until they determine the source of the problem. This costs your organization an additional $.

That's $ every month that should be bolstering your ad revenue lines, but is lost directly to bad actors.

What's Possible?

When you're not worried about bad ads reaching your audience, you can strategize and optimize.

By adding new demand partners and lowering floors, sites can double their remnant inventory fill rates. This would mean at least $ each month.

What we can't put in a calculator is the cost of all the upstream decisions and lost innovations that are sacrificed to the potential of fraud. New ad formats, ad-supported content, and demand partnerships are often abandoned early because of the specter of bad ads looming over the final product.

What opportunities could your organization realize if they could stop fighting fraudlent fires?

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STOP PAYING FOR BAD ADS TODAY

We’re here to answer questions about the hidden costs of bad ads - contact us for more information about how DEVCON can protect your audience and your revenue.

To learn how you can get specific intelligence about your site for free (and help your entire industry in the process), check out our Freedom For Media study.