Bad ads: Publishers look to stop malvertising for good
New media initiative aims to prevent fraudsters from exploiting digital advertising platforms.
“If you apply something like an ad blocker you’re depriving the publisher of the revenue from the traffic,” Maggie Louie, CEO of cybersecurity vendor Devcon, told The Daily Swig.
“And so it’s a very difficult position for everyone, because publishers are being exploited, they don’t want these bad ads, and then consumers, in order to block the bad ads, block all of the ads."
“That’s where we really hope to create some balance within that ecosystem,” Louie added. “To provide the consumer safety, the publisher safety, and allow some good revenue to still flow.”